Privacy Policy

Last Modified: May 26, 2018


This LMI Privacy Policy, as amended from time to time (“Privacy Policy”), applies to the information that We or Our designees collect via this Website or through other means. This Privacy Policy is a part of the LMI Terms and Conditions. This Privacy Policy does not apply to any unsolicited information that You may provide to Us through the Website or any other means (for example, by Your posting information to any public areas of the Website, or providing Us with ideas concerning Products). All unsolicited information provided by You shall be deemed non-confidential and You grant LMI a nonexclusive, royalty-free, worldwide, perpetual, irrevocable, transferable and fully sublicensable right to use the unsolicited information for any lawful purpose and without limitation or attribution.

I. What Information We Gather

Personal Information

“Personal Information” means individually identifiable information about an individual consumer collected from that individual by LMI via the Website or other means (for example, by Your voluntarily submitting Personal Information to Us via the completion of an order form or registration form). The types of Personal Information that We may request include, without limitation, Your name, employer, job title, department, business mailing address, home mailing address, email address, telephone number, fax number, credit card number and other credit card details, geo-location data of Your mobile or other device, including GPS-based, Wi-Fi-based, or cell-based location information.

In order for You to purchase the Products or participate in other Website activities, You may be required to provide Us with Personal Information. Some of the information that We ask You to provide is identified as mandatory and some is identified as voluntary. If You do not provide the mandatory information, You will not be able to place Your Order.

Accessing and Updating Your Personal Information

You may update Your Personal Information via via your account at this Website. If You should become aware that Your Personal Information with LMI is not complete and accurate, You shall promptly update Your Personal Information via your account.


“Cookies” are small text files that are placed on Your computer by websites that You visit. They are widely used in order to make websites work, or work better. LMI and its marketing partners or suppliers may use cookies or other technologies when You interact with the Website or use the Products.

Adult Audiences Only

The Website is intended for adult audiences and is not directed to children and other individuals under the age of majority in the individual’s country, and We do not knowingly collect Personal Information or other information from such individuals. You agree to notify Us immediately, via your account or by writing to the applicable LMI office identified in the “Contact Us” section of the Website, if You become aware that We have received information from any such individuals.

Third Party Sites

Some of Our services are provided through sites that bear Our partners’ or suppliers’ names and trademarks and are not in Our control, and this Website may contain links or other devices that take You to other websites that are also not in Our control. Certain of those other websites may provide products or services to You directly or on Our behalf. We are not responsible for any aspect of other websites, including, without limitation, the privacy practices, products, services, or content of such websites. This Privacy Policy will not apply to such other websites. Rather, Your activity and the information that You provide at such other websites will be subject to the privacy policy and other terms and conditions posted at such other websites.

II. Why we use your personal data

We only use your information where you’ve given us your consent, where its necessary to deliver the services you’ve requested, where it’s necessary to exercise or comply with legal rights or obligations, or for normal business purposes of the kind set out in this policy.

III. How We Use the Personal Information We Gather

Personal Information provided to LMI by You, the Vendors, or other third parties, is primarily processed and stored on the servers located at offices within The EU and/or Canada. We may change the location of the servers from time to time to other countries and without prior notice to You; however, Personal Information will continue to be protected in accordance with this Privacy Policy. LMI may store and use Your Personal Information and, without further notice to You, provide Your Personal Information to LMI affiliates or to third parties in order for LMI, its affiliates or third parties:

  • to process an Order from You, including processing Your online payment and notifying You of the Order status;
  • to invoice You for the Products ordered by You;
  • to deliver the Products ordered by You;
  • to support Our intent to maintain and improve the security of Your Order and transactions (e.g., by applying antifraud Flters);
  • to register Your purchase with the Vendor (for warranty, technical support, or other purposes);
  • to provide You with customer and technical support;
  • to inform You about Product upgrades; special offers; other products, services and information (including from third parties); market research; or completing surveys or evaluations; if You have opted to receive such communications;
  • to support Our intent to show You the most relevant content and improve usability of the Website;
  • to provide You with access to restricted areas of the Website;
  • to comply with legal requirements;
  • to enforce the terms and conditions of this Agreement, including the investigation of potential violations;
  • or for any other lawful purposes.

Some data, such as the types of used services and how many users We receive daily, may be used by LMI for statistical, marketing, promotional, or any other lawful purposes. This kind of information is collected in aggregate/statistical form, without identifying any user individually.

Legal Basis for Processing (EEA only):

If you are an individual from the European Economic Area (EEA), our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where: (a) we have your consent to do so, (b) where we need the personal information to perform a contract with you (e.g. to deliver the LMI Services you have requested), or (c) where the processing is in our or a third party’s legitimate interests (and not overridden by your data protection interests or fundamental rights and freedoms). In some cases, we may also have a legal obligation to collect personal information from you, or may otherwise need the personal information to protect your vital interests or those of another person.

Where we rely on your consent to process the personal information, you have the right to withdraw or decline your consent at any time. Please note that this does not affect the lawfulness of the processing based on consent before its withdrawal.

IV. Protection of the Personal Information We Gather

LMI has implemented industry-standard measures to protect the security of the Personal Information We collect via the Website. For example, We use (SSL – Secure Socket Layers), a Firewall and a digital certificate issued by VerisignTM to protect certain of Your Personal Information, and We (our payment processing partner) are PCI DSS (Payment Card Industry Data Security Standard) certified. No one can guarantee, and We do not guarantee, that Your Personal Information is completely secure at all times. You are also responsible for maintaining the confidentiality of Your Personal Information to protect it against unauthorized access or use.

LMI may retain Your Personal Information for as long as You continue to use the Website or Products, and thereafter as permitted or required by applicable law. If We delete Your Personal Information, it may still be contained on backup media or other systems.

Your Personal Information may be transferred to persons within the European Union, Switzerland or to persons within other countries whose legislation may or may not ensure an adequate level of protection. We shall endeavor to comply with the laws of the country from which Your Personal Information was transferred, if We consider the laws of the country to which Your Personal Information was transferred as not ensuring an adequate level of protection.

V. Your Rights

In accordance with the applicable law, LMI will provide You with access to Your Personal Information and, as appropriate, the right to intervene in respect of Your Personal Information. You can also be entitled to object to the processing of Your Personal Information by LMI or to request the deletion of Your Personal Information, in which case, if LMI in its sole discretion deems such Personal Information as mandatory, LMI may no longer permit You to engage in certain activities. For the purpose of exercising Your rights, You shall submit a written request to LMI in accordance with the applicable law to the applicable LMI office identified in the “Contact Us” section of the Website or via Your account. In addition, if You believe that LMI has not complied with this Privacy Policy with respect to Your Personal Information, please submit a sufficiently detailed complaint to, or by mail to the applicable LMI office identified in the “Contact Us” section of the Website. We will promptly investigate Your complaint. Thereafter, We will take all measures We deem necessary to remedy the issues outlined in Your complaint that We, in Our sole discretion, view as justified.

VI. Your Choices

You can decide if You want to provide Your Personal Information to LMI, but if You do not provide certain Personal Information, You may not be able to make purchases, enlist services or access certain options at the Website or through other means. If You choose at the Website to receive communications regarding product information, special offers, or any other marketing or other information, We may add Your Personal Information to Our email database and use (or direct Our designees to use) Your Personal Information for providing such communications to You. You may later choose to unsubscribe from receiving such communications by following the unsubscribe directions in Our communications. If You provide LMI with inconsistent privacy preferences at the Website (for example, by indicating on one occasion that We may provide You with marketing offers and on another occasion that We may not), LMI will endeavor to update Your privacy preferences in LMI’s records with Your latest preference in a timely manner.

VII. Additional Rights for EEA and Certain Other Territories

If you are from certain territories (such as the EEA), you may have the right to exercise additional rights available to you under applicable laws, including:

  • Right of erasure: In certain circumstances, you may have a broader right to erasure of personal information that we hold about you – for example, if it is no longer necessary in relation to the purposes for which it was originally collected. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.
  • Right to object to processing: You may have the right to request that LMI stop processing your personal information and/or to stop sending you marketing communications.
  • Right to restrict processing: You may have the right to request that we restrict processing of your personal information in certain circumstances (for example, where you believe that the personal information we hold about you is inaccurate or unlawfully held).
  • Right to data portability: In certain circumstances, you may have the right to be provided with your personal information in a structured, machine readable and commonly used format and to request that we transfer the personal information to another data controller without hindrance.

If you would like to exercise such rights, please contact us at the contact details below. We will consider your request in accordance with applicable laws. To protect your privacy and security, we may take steps to verify your identity before complying with the request.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

VII. Questions About this Privacy Policy; Changes to this Privacy Policy

If You have any questions about this Privacy Policy, please send Your inquiry to, or to the applicable LMI office identified in the “Contact Us” section of the Website.

LMI reserves the right to change this Privacy Policy at any time by posting notice of the changes on the Website. For additional details concerning changes to this Privacy Policy, please see Section 18.3 of the LMI Terms and Conditions.

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United Kingdom, EC1Y 1AA

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